G-SHOCK Unveils Slimmest G-STEEL Watch Ever At 12.9mm – PRNewswire

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The slim housing of the GSTB400-1A is made possible by the thinning of the parts of the indoor module without affecting the technical functions. It features a multi-layered vapor deposition treated dial for an enhanced metal texture. The top bezel was given five different surfaces, while the middle bezel was given four different surfaces. This creates an elegant effect and changes the appearance of the metal structure depending on the viewing angle.

In terms of technical features, the watch is equipped with the latest G-SHOCK functions, including Tough Solar Power, Bluetooth® technology for pairing with smartphones via the G-SHOCK Connected app, which enables automatic time setting. more than 300 cities world time and more besides absolute tenacity.

As part of the launch, G-SHOCK unveiled an exclusive landing page that guides consumers through the features that can be viewed HERE.

The updated G-STEEL model is equipped with G-SHOCK technology, including:

  • 200M Water resistance
  • Shock resistance
  • Strong solar energy
  • Super illuminator double LED light
  • World time (38 time zones (38 cities + UTC)
  • Dual time display
  • 1/1 sec timer
  • 1/100 sec stopwatch
  • 5 daily alarms
  • Manual retraction function
  • Fully automatic calendar

The GSTB400-1A will be available for retail sale $ 320 and will be available from mid-May at selected G-SHOCK dealers, in the G-SHOCK Soho Store and at gshock.com.

The shock-resistant G-SHOCK watch from CASIO is a synonym for toughness, born from the dream of the developer Mr. Ibe, “to create a watch that never breaks”. Over 200 handcrafted samples were made and tested to the point of destruction until the first, now iconic G-SHOCK hit the streets of 1983 Japan and began to establish itself as “the toughest watch ever”. Each clock includes the 7 elements; Electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with innovations and technology from Casio to avoid direct shock. This includes internal components protected with urethane and hanging timekeeping modules within the watch structure. Since its inception, G-SHOCK has evolved and continues to support Mr. Ibe's mantra “Never, never give up”. www.gshock.com

over Casio America, Inc.
Casio America, Inc., Dover, NJis the US subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Founded in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, clocks, cash registers, and other consumer electronics products. Casio has endeavored to realize its corporate credo of “Creativity and Contribution” by introducing innovative and imaginative products. Visit www.casio.com/home for more information

Rachel Shandler /. Jonathan minor
M & C Saatchi Sports & Entertainment NYC
[email protected]
[email protected]

Sue Vander Schans /. Sofia Izurieta
(973) 361-5400
[email protected]
[email protected]

SOURCE Casio America, Inc.

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