STOCKHOLM, April 15, 2021 / PRNewswire / – STRAX subsidiary Urbanista, the Swedish lifestyle audio brand, announces Urbanista Los Angeles, the world's first self-charging wireless active noise-canceling headphones powered by Powerfoyle ™ solar cell material. With advanced green technology, The angel converts all types of light, both outdoors and indoors, into energy to offer practically unlimited playtime.
To deliver this limitless audio experience, Urbanista partnered with Exeger, a Swedish innovation company that has developed groundbreaking solar cell technology. Exegers Powerfoyle ™ converts any form of light into clean energy and can be seamlessly integrated into any design. For the first time, it now powers headphones and gives music lovers around the world endless energy.
“The solar-powered and light-powered headphone initiative is an extremely strong value proposition for the user, and we see very solid business potential in this product. At the same time, we're proud and happy to be part of the clean energy rollout in this category Urbanista has in recent years Taken very impressive steps in product development and has a solid selection of in-ear and over-ear headphones that use the latest technology and functionality to support this breakthrough product is demanded by consumers and is a very welcome addition to the strong Urbanista product portfolios, “he says Gudmundur Palmason, CEO, STRAX AB.
“This is the beginning of a revolution in consumer electronics. Working closely with Urbanista, we are now bringing the world's first self-powered wireless headphones to market. I firmly believe that there is no going when users enjoy the freedom of endless energy.” learn back to plugging a USB wall charger into the wall. We're excited about this product and confident that people all over the world will love it, “he says Giovanni Fili, CEO, Exeger.
For more information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.
Urbanista was born in 2010 Stockholm, Sweden out of love for cities and urban life. Our products are rooted in the Scandinavian tradition and inspired by music, art, fashion and urban culture. We believe that lifestyle audio products should not only sound good, they should look good too. Today our products are available in over 90 countries and are sold in 30,000 stores worldwide. More information is available at www.urbanista.com
About ExegerExeger is a Swedish company with a unique solar cell technology that converts any form of light into electrical energy. With its robust and flexible design, the material called Powerfoyle can be seamlessly integrated into all products that benefit from self-sufficiency. Powerfoyle can enhance any consumer electronics product it is incorporated into with extended or even eternal battery life, putting the performance of the latest solar technology right in the hands of consumers. By revolutionizing the perception of available energy, Exeger makes products more intelligent and sustainable – with the vision of touching the everyday lives of a billion people. Further information can be found at www.exeger.com | www.powerfoyle.com
STRAX is a leading global supplier of accessories for mobile lifestyles. Our portfolio of accessory brands covers all major categories of mobile products: protection, power, personal audio and connectivity. In response to the ongoing pandemic, STRAX switched to health and wellness products, initially focusing on personal protective equipment such as face masks, gloves and disinfectants. Our success lies in a strong offline and online sales network and first class customer service provided by an excellent team. We develop and grow brands through an omnichannel approach and operate two complementary companies: own brands – including Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO + and licensed brands such as adidas, Bugatti, Diesel, Superdry and WeSC – and Distribution (traditional retail, corporate and online marketplaces). In addition to its own and licensed brands, STRAX sells over 40 major brands for mobile accessories and several brands for health and wellness, with the focus initially on personal protective equipment. We sell to all major distribution channels from telecom operators, bulk retailers and consumer electronics to lifestyle retailers, large corporations and directly to online consumers. STRAX was founded in Miami and Hong Kong in 1995 and has grown worldwide since then. Today we employ over 200 people in 13 countries with our operational headquarters and logistics center in Germany. STRAX is listed on the Nasdaq Stockholm Stock Exchange.
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