Tesla's planned launch of a retail power offering for existing customers within the ERCOT service area in Texas will rely heavily on solar battery storage systems and go-to-market routes.
Tesla's planned launch of a retail power offering for existing customers within the ERCOT service area in Texas will rely heavily on battery storage as well as solar power because of its expertise, assets and way to market.
In mid-August, the newly founded subsidiary Tesla Energy Ventures submitted an application to the Texas Public Utilities Commission (PUC) for certification as a Retail Electric Provider (REP) in the area of responsibility of the Electricity Reliability Council of Texas (ERCOT). ERCOT serves more than 80% of the electrical load of Texas and has developed into a leading market in the USA for wind, solar and, more recently, battery storage.
Tesla Energy Ventures hopes to be registered and ready for testing of its ability to meet ERCOT requirements by October. The subsidiary's management team is led as required by four Tesla team members who together have more than 15 years of experience in the competitive electronics industry. Its president, Ana Stewart, has been Tesla's Director of Regulatory Credit Trading since 2017 and was with SolarCity prior to the Tesla acquisition.
The PUC filing lists two subsidiaries of Tesla Energy Ventures as certified to provide power services in Texas: Gambit Energy Storage, LLC, – the 100 MW + battery storage system project Tesla is allegedly developing in the state – and Giga Texas Energy , LLC, believed to be referring to renewable energy and battery systems for the company's under construction factory in Texas.
The planning of the retail electricity offering is managed by ENGIE Energy Marketing North America, a branch of the European multinational energy company ENGIE. Tesla Energy Ventures will manage the forecast. According to the filing, Tesla Energy Ventures will “leverage its prediction tools, skills and knowledge to support its utility-scale battery storage system in ERCOT, as well as its retail and virtual power plant (VPP) programs operating in locations today” from Australia, California, Vermont, Germany and the United Kingdom (UK). “
Tesla intends to market the retail offering to existing customers through its website and apps.
Source of energy storage